Jimmy Choo

Producer

Jimmy ChooJimmy Choo is a 21st century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring spirit.The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996, with Mr Choo’s niece, Sandra Choi, coming on board as Creative Director, a position she holds to this day.the first collection enjoyed immediate success. With a goal of creating a global luxury business, Jimmy Choo embarked The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele, and on a significant expansion across product categories, channels and geographies.A pioneer in the art of celebrity dressing, Jimmy Choo was among the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for the brand.